What does “cold calling” refer to in real estate?

“Cold calling” in real estate specifically refers to contacting potential clients by phone without any previous arrangement or appointment. This method is often used by real estate agents to reach out to individuals who may not be actively looking to buy or sell a property but may have future needs in real estate. The aim is to introduce the agent's services, generate leads, and possibly set up future appointments.

In the real estate industry, cold calling can be an effective way to expand a professional network and develop new business opportunities. It requires a level of persistence and skill, as initial contact often involves engaging with individuals who have not expressed prior interest.

The other choices pertain to different forms of outreach. Sending email solicitations targets potential clients but through a different medium than phone calls. Making follow-up calls is directed towards existing clients rather than new prospects. Directly visiting potential clients’ properties is a hands-on approach but not classified as cold calling, as it usually involves some prior research or indication of interest from the homeowner. Thus, the distinction lies in the unsolicited nature of cold calls compared to other forms of client engagement.