What is the primary role of a property manager?

The primary role of a property manager is to oversee and maintain a rental property on behalf of the property owner. This includes a variety of tasks that ensure the property remains in good condition and operates smoothly. Property managers handle day-to-day operations, such as collecting rent, addressing tenant issues, coordinating repairs and maintenance, and ensuring compliance with local laws and regulations.

By managing the property, they help maximize the owner's investment while relieving the owner of the operational burden. This role is crucial because effective property management can lead to higher tenant retention rates, reduced vacancy times, and overall better financial performance of the property.

Other roles mentioned, like assisting in sales, evaluating insurance options, or providing legal advice, may be part of real estate professionals' functions but are not central to property management. Property managers are not primarily responsible for selling properties or offering legal advice; their focus remains on rental properties and the needs of tenants and owners within that context.